ID Jelly knows how to hold on for the wildest of rides thick personal lubricant will stay in place where others just slip around. This formula uses the same one found in our best-selling FDA 510K approved ID Glide with an altered consistency. It is everything you have come to expect from our brand name. The thick texture of this product makes sure that it stays where you put it. It is specially designed to stay in place and will find a great home with consumers who desire a thicker lubricant but want to steer away from silicone-based formulas.